The Customer Journey Is Dead A Dawning Of Behavioral Data With Judd Marcello From Cheetah Digital [AMP 137] - CoSchedule Blog

The Customer Journey Is Dead A Dawning Of Behavioral Data With Judd Marcello From Cheetah Digital [AMP 137] Blog Marketers try to map and meticulously outline their customer’s journey to convert a lead into a paying customer. Instead, maybe they should focus on behavioral data to deliver the right message on the right channel at the right time.    Today, my guest is Judd Marcello, executive vice president of global marketing at Cheetah Digital. He believes the customer journey doesn’t exist. Instead, figure out why data is important and how to leverage it between brands and customers. Judd’s Career Journey: B2C to B2B martech firms; it’s all about your contacts and who you know As the number of channels increase, buyers jump around brands on their journey Fallacy of falling into trap of using phrases that become commonplace Consumers, not marketers now predict the path they take from researching to buying a product Marketers can still be proactive by using data to drive smart insights and technology from an AI perspective to provide a great customer experience Customers are going to do whatever they want to do; marketers should: Create unique, compelling, and consistent brand experience Deliver the right messaging Hyper personalize efforts    Create connection between your brand and customer Deliver personal and custom experience through data management Cheetah Digital’s Website revised to reflect how prospects look for information Indicators of Success: Team members, content, client summit; digital evolution What’s working and what’s not; prioritize performance to identify gaps Links: Judd Marcello on LinkedIn Judd Marcello’s Email Cheetah Digital ExactTarget Experian Friction by Roger Dooley Write a review on iTunes and send a screenshot of it to receive cool swag! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Judd Marcello: â€Å"Consumers have more tools than they’ve ever had before to either research or access products or be influenced by other consumers.† â€Å"I don’t think it is a journey, I don’t think it is any one tool that can actually deliver on what a consumer wants. I actually think it’s a number of things.† â€Å"If you are a company that lives and breathes your purpose, your clients will feel that. They will want to be a bigger part of your overall offering or way forward.† This idea of unique value exchange and making that a personalized value exchange is really what our job is today, and why people are going to keep coming back to you or stay with you.

Perl String lc() Function

Perl String lc() Function Starting out with a new programming language can be challenging. Learning the functions is one way to go about it. The Perl string lc() function and uc() function are two basic functions that are easy to understand- they convert a string to all lowercase or all uppercase respectively. Perl  String lc() Function The  Perl  lc()  function takes a string, makes the entire thing lowercase and then returns the new string. For example: #!/usr/bin/perl $orig_string This Test Is Capitalized; $changed_string lc(  $orig_string ); print The Resulting String is: $changed_string\n; When executed, this code yields: The Resulting String is: this test is capitalized First, $orig_string is set to a value- in this case, This Test Is Capitalized. Then the lc() function is run on $orig_string. The lc() function takes the entire string $orig_string and converts it to its lowercase equivalent  and prints it out as instructed. Perl  String uc() Function As you might expect, Perls uc() function converts a string to all uppercase characters in the same manner. Just substitute uc for lc in the example above, as shown: #!/usr/bin/perl $orig_string This Test Is Capitalized; $changed_string uc(  $orig_string ); print The  Resulting String is: $changed_string\n; When executed, this code yields: The Resulting String is: THIS TEST IS CAPITALIZED About Perl Perl is a feature-rich programming language that was originally developed for use with text. It is cross-platform and runs on more than 100 platforms. Perl works with HTML and other markup languages, so it is frequently used in web development.